Amigos
CoGlo Amigos
B2C Store Launch
From classroom success to every family's bookshelf. A strategy to launch a direct-to-consumer store with subscriptions, bundles, merchandise, fundraising, and gift giving.
From B2B Success
to B2C Growth
CoGlo Amigos has proven classroom impact with measurable student improvement. Now it's time to bring Annabelle, Leonard, Mingo Rose, Rico, Glory, and Gazzie directly into families' homes.
- ✓ Proven educational value — 99%+ student improvement across ordering, retelling, and counting assessments
- ✓ Parent demand is real — families already ask for take-home books and activities from the pilot program
- ✓ Expanding content library — 15 published books with new titles regularly in development, plus videos, activity books, and calendars
- ✓ Rich character universe — 6 unique characters with distinct personalities that kids connect with emotionally
Meet the CoGlo Amigos
6 characters · 15+ books · Endless potential
The New CoGlo Amigos Store
Eight interconnected sections designed for maximum engagement and revenue.
Shop by Product
Books, activity books, plush animals, calendars, videos — browse everything individually
Shop by Character
"Choose Your Animal" — fans pick their favorite amigo and see all products featuring them
Build a Bundle
Create custom baskets for birthdays, holidays, and back-to-school with guided builder
Subscriptions
Monthly or quarterly boxes — new books + extras auto-delivered to your door
Merch & School Gear
Cups, water bottles, lunch boxes, backpacks, computer sleeves — everything for school
Fundraising Hub
Schools sell CoGlo products as fundraisers — parents buy, schools earn, kids learn
Holiday & Gift Shop
Curated seasonal collections for Christmas, Easter, Valentine's, Back-to-School & more
Gift Subscriptions
Give the gift of learning — prepaid subscription boxes from grandparents, family & friends
Products That Already Exist
The foundation is already built. These proven products become the backbone of the B2C store.
| Product | Individual Sale | Bundle Potential | Subscription Fit |
|---|---|---|---|
| 📖 Storybooks | ✅ Core item | ✅ Pair with plush & activity book | ✅ New title each delivery |
| 📝 Activity Books | ✅ Standalone | ✅ Add-on to any book bundle | ✅ Companion to each new book |
| 🧸 Plush Animals | ✅ Premium item | ✅ Anchor item for gift baskets | ✅ First-box welcome gift |
| 🎬 Videos | ✅ Digital access | ✅ Digital bonus with physical | ✅ Subscriber-exclusive content |
| 📅 Calendars | ✅ Seasonal item | ✅ Holiday bundle add-on | ✅ Annual subscriber bonus |
Build a Custom Basket
Let parents & gift-givers create personalized bundles. The "Build Your Own Basket" experience drives higher AOV and creates memorable unboxing moments.
🎂 Birthday Bundles
Book + Plush + Activity Book + Birthday Card. Let the child choose their favorite character!
🎄 Holiday Collections
Themed seasonal boxes — Christmas, Easter, Valentine's Day, Back-to-School. Pre-curated or customizable.
🎒 Back-to-School Kits
Book + Backpack + Lunch Box + Water Bottle — all featuring their favorite CoGlo character.
🎁 Gift-Ready Packaging
Premium wrapping, gift tags, and personal messages included. Ship directly to the recipient.
🧺 Build Your Basket
3 easy steps
The CoGlo Book Club Box
Recurring revenue meets recurring delight. New books fuel a natural subscription cycle.
Little Reader
- 📚 1 New storybook
- 📝 Matching activity pages
- 🎬 Video access for the month
- 📮 Free shipping
Best Day Ever
- 📚 1 New storybook
- 📝 Full activity book
- 🎬 All video access
- 🧸 Surprise character item
- 🎨 Bonus craft or sticker sheet
- 📮 Free shipping
Amigos Club
- 📚 2–3 Books per quarter
- 🧸 Plush animal (quarterly)
- 📝 Activity book bundle
- 🎬 Full video library access
- 📅 Seasonal calendar
- 🎁 Exclusive merch item
- 📮 Free shipping
Choose Your Amigo
Kids pick their favorite character. Everything — books, plush, merch, bundles — filters to their amigo. Creates emotional connection and repeat purchases.
Annabelle
"Always wear a smile!"
Optimistic, stylish, ice-skating adventurer who makes every day the best day ever
Leonard
"Roar into action and be brave!"
Brave leader, loves reading and adventures. Responsible friend who does what's right
Mingo Rose
"Share tender love and care!"
Loves photography, gardening, and sharing homegrown gifts with friends
Rico
"¡Vámonos! Make the most of every moment!"
Adventurous, fun-loving. Snowboarder and piano player who's always up for good vibes
Glory
"Life is better when you laugh!"
The funniest amigo! Unique stripes like fingerprints, always keeping everyone smiling
Gazzie
"A little kindness goes a long way!"
Kind, great listener. Sometimes nervous but always supported by friends
School-Ready Merch
Everything kids carry to school, branded with their favorite CoGlo character. Walking billboards that drive organic awareness from classmate to classmate.
The Fundraising Hub
The bridge between B2B and B2C. Schools run CoGlo-powered fundraisers, parents shop, and the school-to-home pipeline stays alive.
- ✓ Unique school fundraiser codes — each school gets a custom link and earns a percentage of every sale
- ✓ Seasonal campaigns — back-to-school drives, holiday gift shops, spring reading challenges
- ✓ Progress dashboards — schools track fundraising goals in real-time
- ✓ Replaces wrapping paper & cookie dough — parents love buying products that actually support learning
- ✓ Built-in social sharing — parents share their school's fundraiser link on social media
The Flywheel Effect
Every fundraiser introduces new families to CoGlo Amigos. Those families become individual customers, subscribers, and gift-givers — creating organic growth beyond schools.
The Gift That Keeps Giving
Grandparents, aunts, uncles, and family friends are the untapped revenue layer. Make it effortless for them to gift learning.
🎁 Gift Subscription Plans
Prepaid 3, 6, or 12-month subscriptions shipped to the child. Includes a welcome card from the gift giver.
🧺 Curated Gift Baskets
Pre-designed or custom baskets for every occasion. Gift-wrapped and shipped directly to the recipient.
🦒 "Choose Your Animal" Flow
The gift giver selects the child's favorite character at checkout. Every item in the gift is customized to that animal — the plush, the book, the stickers, the merch. Creates an unboxing moment that feels magical and personal.
💌 Gift Experience Features
Printed personal message from the gift giver. Premium branded packaging. Option to include a photo of the gift giver. Delivery notification sent to the giver when the gift arrives. Follow-up email with video content to extend the experience.
How We Sell It
A multi-channel approach that leverages existing school relationships and creates viral parent-to-parent growth.
Channel 1: School-to-Home Pipeline
Every classroom using CoGlo becomes a distribution channel. Take-home flyers, QR codes in newsletters, parent night demos, and fundraiser links all drive parents to the store. The school relationship is the trust engine.
Channel 2: Social & Content
Character-driven content strategy — short video clips, reading tips, activity printables shared on Instagram and Facebook. Parents share unboxing moments. Use existing animated content as social hooks.
Channel 3: Targeted Gifting
Google & Meta ads targeting gift-givers: "grandparent gifts," "educational toys for 4-year-olds," "birthday gifts that help kids learn." Seasonal pushes around key gifting holidays.
Channel 4: Community & Partnerships
Partner with mommy bloggers, teacher influencers, librarians, and pediatrician offices. Book fair pop-ups. Local event sponsorships in South Carolina and beyond.
Customer Journey
Multiple Revenue Streams
Seven distinct ways the store generates revenue — from one-time purchases to recurring subscriptions.
📚 Individual Product Sales
💰Books, plush, activity books, calendars sold individually. Foundation revenue.
🧺 Bundles & Baskets
💰💰Higher AOV through curated and custom bundles. Birthday, holiday, school-themed.
📬 Subscriptions
💰💰💰Recurring monthly or quarterly revenue. Predictable cash flow. Highest LTV.
🎁 Gift Subscriptions
💰💰Prepaid lump-sum revenue. Cash upfront. Often converts to self-renewal.
🎒 Merchandise
💰💰High-margin school gear. Backpacks, bottles, lunch boxes, apparel, tech accessories.
🏫 Fundraiser Revenue Share
💰Volume sales through school fundraisers. Lower margin per unit but massive reach.
🎬 Digital Content Access
💰Video library subscriptions, downloadable activities, digital-only tier for price-sensitive families.
Launch Roadmap
A phased approach to go from concept to a thriving B2C business — building on existing assets and scaling methodically.
Let's Make Every Day
the Best Day Ever.
CoGlo Amigos has spent 5 years proving its impact in classrooms. The characters, the stories, the artwork, and the educational foundation are all in place. Now it's time to bring this magic directly to families — through a B2C store that creates joy, learning, and recurring revenue.
